We took a Detroit muscle car and gave it a technology turbocharge.
Muscle cars normally evoke feelings of power and performance, not technology. Microsoft’s “Micro-Stang” sought to change that.
We teamed up with Microsoft and West Coast Customs to transform a 2012 Ford Mustang into a technology-enhanced thunder cat. Codenamed “Project Detroit” in development, the Micro-Stang is a 1967 fastback body tricked out with a Kinect for Xbox 360, Xbox 360, Windows 8, Windows Phone, Windows Azure, Bing, Ford Sync and more.
We designed the dashboard, heads up display and the Windows Phone App.
The dashboard had three styles that were interchangeable: a 1967 vintage design, a 2012 modern version, and a Metro style. They ran on a Windows 8 tablet embed behind the steering wheel and appear as virtual gauges in the Micro-Stang’s dashboard.
The heads up display is a dashboard-embedded display that reflects onto the windshield. The Windows Phone App connects to the car and includes a key remote and access to Kinect cameras. It also gives you the ability to watch the dashboards with live data, send a voice message to the car and choose what type of horn the car should have.